Founded by Celeste Lee Arendse, SELFI is a ready-to-wear clothing brand specialising in bespoke and ethically produced apparel and accessories.  The name SELFI was taken from the word self as a founding principle of using design as a form of self-empowerment and discovery, with each collection setting out to tap into an authentic expressive essence.

SELFI is housed in a lifestyle concept store in the heart of Cape Town which also hosts annual collaborations with other carefully curated South African designers, who all subscribe to the SELFI label’s aesthetic and ethical ethos, ranging from jewellery and accessories to essential skin care.

SELFI SS19 Runway

Eunice Driver Photography | Official SAFW Collections Photographer

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