The Watermelon Social Club is a Johannesburg-based clothing brand co-founded by designer Sthembiso Mchunu. The Durban-born designer aims to use print and uniquely South African tropes to express the brand’s distinctive, street-savvy signature.
Their SS20 collection will explore the duality in the story of home security in SA – something that is simultaneously a need and an unaffordable luxury using print elements referencing iconography of alarm systems or watch dogs.
The Watermelon Social Club AW19 Runway
Eunice Driver Photography | Official SAFW Collections Photographer