Meet The Watermelon Social Club

The Watermelon Social Club is a Johannesburg-based clothing brand co-founded by designer Sthembiso Mchunu.  The Durban-born designer aims to use print and uniquely South African tropes to express the brand’s distinctive, street-savvy signature.

Their SS20 collection will explore the duality in the story of home security in SA – something that is simultaneously a need and an unaffordable luxury using print elements referencing iconography of alarm systems or watch dogs.

The Watermelon Social Club AW19 Runway

Eunice Driver Photography | Official SAFW Collections Photographer

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