Day Two launched with a show featuring four designers; Selfi, African Style Story, Isabel de Villiers and Judith Atelier. Selfi is a Cape Town based ready to wear clothing brand, specialising in creating sustainable, bespoke apparel and accessories. Taken from the word self with obvious pop-culture undertones, the brand’s name promotes self-empowerment and self-betterment. Each collection aims to tap into the essence of the self which is natural and authentic. Rich teals, burnt orange and creams in sporty influenced separates, wrapped around the body, accessorised with wide-brimmed bucket hats.
Carla Pinto launched her luxury African-inspired clothing label, African Style Story, at SA Fashion Week in 2016. Her SS/19 collection featured dresses, wraps, shorts and pants, all in a boldly beautiful and intricate pattern with a soft focus on the waist ensuring an ultra-feminine signature look.
Isabel de Villiers designs with a difference, creating cutting-edge beautiful and unusual silhouettes in ethically sourced fabrics for body shapes up to size 48. Isabel’s brand is in high demand and committed to promoting a body-positive message with figure-flattering, minimalist designs in limited numbers. Her SS/19 collection evoked the power of feminine beauty.
This show ended with Judith Atelier’s range, alive with her signature use of detailed embellishment across sleeves and hemlines. Her ability to create sophisticated and uniquely individual shapes, sensitive to the female form make her popular with her ever-increasing client base.
Following deliciously stylish, bespoke cocktails by Cruz Vodka, Gert-Johan Coetzee’s single-minded dedication to making women (and men) look beautiful was once again clear with his SS/19 range of rich, black and gold with loud splashes of neon. Couture with street detailing added to the punk, gothic charm of this collection. These daring, boldly glamorous pieces are destined to adorn the bodies of the world‘s celebrities, many of whom rely on him for the best-dressed accolades that go together with appearing in his namesake brand, Gert-Johan Coetzee, at red carpet events.
The final show of the evening, sponsored by Cape Wools, featured brands Erre and Klipa. Erre’s latest collection remained true to their conceptual signature of flexible, effortless garments in bright, bold colours. This South African fashion label, comprised of Carina and Natasha, has received many accolades for their innovative ability to push boundaries and break the rules. Clever, conceptual, cerebral – Erre’s garments are like experiments in motion, each a visual paradox and one can’t help but feel inspired and excited following their SS/19 runway collection.
Day Two ended with Carlo Gibson’s African contemporary clothing brand, Klipa. Focusing on detailed craftsmanship, this spirited street styled and easy-to-wear brand features layer upon layer of texture, print and pattern, resulting in a highly visual, multi-faceted cultural expression.
Look out for Day Three with an exciting line-up of over 15 designers, including Ryan Keys and the much-anticipated MINI Scouting Menswear Show. PLUS – Get to the Trade Show. Running parallel to the runway between Wednesday 3 – Sunday 7 April, and open between 14h00-19h00, the SAFW Trade Show showcases over 55 carefully curated womenswear, menswear, jewellery, millinery, footwear and accessory ranges, illustrating our country’s vast and diverse talent.
Polly Ester for SAFW.