ZOOMING IN ON TRADE SHOWS

Trade shows have for years proven to be the cornerstone of business for numerous brands across the globe. The opportunity for designers to directly communicate and network with buyers has become a high commodity within the fashion industries of the world.

“The need to gather and share information in a face-to-face forum as well as touch and feel the product will always exist.” Tom Nastos, UBM

Amongst the few trade platforms in South Africa, the SA Fashion Week Trade Show has yielded several success stories for local brands and designers, since its inception in 2001. The neutral trading ground allows designers the chance to gain new business, market their brands, network with industry professionals and gain exposure on the business front of this glamourous industry.

2017 saw 84 designers and 150 buyers network, whilst 139 media attendees reported on the exhibiting brands – giving them additional exposure and marketing. This successful run demonstrated that a platform such as this, is one not to be ignored by brands that wish to make a mark and break into retail.

After all, the ultimate platform for a fashion brand is one that provides the most fundamental element of any enterprise: sales.

Learn more on the SAFW Trade Show here.

 

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